Almond House, a heritage brand with over 30 years of legacy in crafting Indian sweets (Mithai) and savouries (Namkeens), sought to rejuvenate its brand identity to resonate with modern audiences while preserving its traditional essence. Anomaly Brands was entrusted with this transformative journey to position Almond House as the definitive tastemaker of Hyderabad.

The design approach for Almond House's rebranding centered on harmonizing traditional Indian aesthetics with contemporary design sensibilities. By drawing inspiration from the intricate forms of Indian sweets and savories, custom motifs were developed to create distinctive patterns for each product category. Towing the very line of handcrafted goodness and technical excellence in every pattern created just like in every delicacy they curate.