This campaign explores how storytelling has evolved in the digital era—especially post-pandemic—where multiple screens coexist and shape our experience of cinema. Inspired by the layered nature of today’s media landscape, the poster design incorporates elements like film reels, theater screens, phone interfaces, browser windows, and digital iconography.

These visual cues represent the diverse platforms through which we engage with stories and reflect the varied perspectives of both viewers and creators. The overlapping, screen-like motifs mirror the fragmented yet interconnected nature of modern storytelling—where chaos, complexity, and contradiction open the door to infinite creative possibilities.