Nava is a brand that embodies the seamless balance of masculine and feminine silhouettes, reflecting the evolving roles women play in their daily lives. The identity was crafted to celebrate this fluidity, ensuring versatility and empowerment remain at the core of its visual and conceptual language.
The logo symbolizes diverse body types and the multifaceted roles women take on, reinforcing the brand’s inclusive and dynamic nature. The bold yet minimal color palette strikes a balance between confidence and elegance, mirroring the strength and adaptability of its audience. A carefully curated palette of pinks and reds further represents this balance—blending traditionally feminine and masculine tones to capture the duality at the heart of Nava.