Salt Fitness Studio partnered with Almst to develop a brand identity that embodies their core values of balance and a deep connection to nature. Drawing inspiration from earthy tones and organic macro elements, we designed a visual identity that feels grounded, harmonious, and aligned with their community’s spirit.

At the heart of the brand is a custom word-mark that seamlessly functions as both a logo and a symbol of flow and movement, achieved through the thoughtful integration of the “s” and “a” letterforms. By embracing visual restraint and intentional negative space, we amplified the impact of the typography and colour palette. The resulting design harmonises fitness and wellness, shaping a grounded brand identity that transcends the studio environment.