Making Brands Look Good (and Work Even Better)

Making brands look good. And work even better.I work on brands. I’ve been doing it for seven years, across identities, packaging, websites and everything around them. I love making things look good, but the interesting part is figuring out what good means for each brand, what it needs to do, who it needs to speak to, and what will make it worth noticing.

That tends to get me quite involved. What’s worth saying? What will make someone remember or choose this? What makes sense for the business? Sometimes the answer is a new identity, a website or packaging. Sometimes it’s realising we don’t need half the things we thought we did.

I work closely with founders and teams, and bring in good people when the work needs them. I like sticking around too, watching a brand find its feet, grow, change, and figuring out what it needs next.

So yes, I make brands look good. I just want there to be a good reason for it.